FORMA BRAND EXPLORATIONS
Six conceptual directions
CONCEPT 1
The Compass
Direction, not destination
A minimal compass rose or directional mark — subtle, guiding, never pushy
APP ICON
Name
Role
RATIONALE
Why this works
Navigation and guidance are in FORMA's DNA. The compass is universal, humble, and immediately understood. It doesn't force direction—it orients.
Brand alignment
- • Calm, not flashy
- • Human-centered symbolism
- • Works at any scale
- • Timeless, not trendy
- • Respects the seriousness of medicine
- • Invites without manipulating